Loading Fest, expressing itself in the festival format, is a platform on which creatives, rather than the usual end result, show their work in progress. It intends to be, thus, a place where all that is image related flows, and in which the creatives mix, making theirproductions and their artistic processes communicate. Loading Fest excels in dialogue, criticism and reflection being its core. It is established as a space where the watchword is: to continue, generating new synergies, counting and expanding creativeprocesses under construction. Projects that are derived, shared, debated, questioned, rectified, and some even concluded.